Not making sales hurts more than your bottom line.
But my guess is you already know that.
It’s a painful cycle (I know it from experience). You spend precious time and energy creating content, offers, or products that you care about and you know are immensely valuable and yet no one seems interested. You begin to feel defeated and you begin to lose hope that what you are passionate about can be a sustainable, or perhaps profitable, career. But it goes even deeper than that.
You feel rejected. Not that your work has been rejected but you, yourself are somehow undesirable. It seems a little dramatic when you see it “on paper” but that doesn’t make it less true.
If you’ve established that what you have to offer solves a legitimate problem (because you’ve got satisfied clients) then the issue isn’t what you are offering, it is how you are offering it.
Marketing With Meaning
Good marketing tells a story about the value you provide to your clients.
Marketing should be:
Honest - straight forward and authentic to you and your work
Effective - you know…to make money
Relatable - create connection between you and your clients
Enjoyable - for you to make and for your audience to take in
It’s about more than advertising your service, it’s about demonstrating the value you can provide to potential clients, and the world.
Marketing With Meaning Basics
(The perfect place to start)
Marketing With Meaning Basics is about creating effective sales copy in a way that is engaging and enjoyable rather than a burden or just an afterthought. In this workshop you'll learn what to focus on in your sales content, how to better relate to potential clients, and what actually drives people to buy.
This workshop was designed with solo-preneurs in mind, based on mistakes I see all the time. It gives you principles and concepts to use while creating your marketing content, no matter what platform you are utilizing - social media, your website, email list, etc. It’s not about algorithms or simplistic prompts that don’t explain why or how to make it applicable to your business. It’s about approaching sales and marketing from the bottom-up, reaching real prospective clients, and doing it all in alignment with your values. One of my mentors put it well: “It might be slower in the short term, but is the shortcut in the long term.”
Includes life time access to the video workshop and quick reference PDF.
Marketing With Me
If you are interested in extra support as you tackle your marketing strategy or writing isn’t your strong suit and you could use some backup let’s chat. Together we can determine what services make the most sense for you and your business.
I can help with just about anything from creating social media content to proof-reading to full copy writing to crafting newsletters/email campaigns to creating promotional materials, etc. If I don’t think working with me benefit you, I’ll let you know (and I’ll point you to someone who is a better fit).